Holiday habits: ‘returnerism’ widespread among UK holidaymakers

A THIRD of us return to the same holiday resort every year. The average Brit goes back four times, with many even trying to book the same room. One in nine returns ten or more times, says Atol.

New research from ATOL has found that ‘returnerism’* is widespread among UK holidaymakers, with nearly a third of people (30 per cent) returning to the same holiday destination every single year.

The average person has been to the same holiday resort four times and more than a tenth of UK holidaymakers (11 per cent) are such creatures of habit that they have returned to the same holiday spot ten or more times.

A growing symptom of ‘returnerism’ includes holidaymakers cutting out the middle man as they become more familiar with their destination and putting their own holidays together. Two fifths (40 per cent) are booking their flights, hotel and transfer all independently, rather than booking them together through a travel company.

The most popular country for tourists to return to is Spain, with The Canary Islands, The Balearic Islands, Costa del Sol and Benidorm all featuring in the list of top holiday resorts most commonly returned to. Spain has now topped the holiday destination charts for the past 25 years with over 30 million** people travelling to and from Spain each year. It seems that long distances do not keep tourists from flying back for more, with both Orlando and California also featuring in the top ten.

Holidaymakers like to follow their travel traditions once they have landed too. Nearly a third of people (31 per cent) admitted to booking the same hotel and a tenth (9 per cent) will even try to book the same room. A third of hungry tourists (34 per cent) will dine at the same restaurant and over a quarter (26 per cent) will go to the same pub or bar on every trip.

Commenting on the research, Andy Cohen, Head of ATOL said: “Our research shows that many of us in the UK are creatures of habit who love the comfort of taking our well-earned summer breaks in familiar surroundings that we know inside out.

A worrying side effect of this DIY approach to booking holidays is people not realising that their trip is not ATOL protected if they book the different parts separately. Booking an ATOL protected holiday through a UK travel company means holidaymakers are protected even if the company ceases trading. So anyone booking their own travel arrangements separately could be putting their hard earned cash at risk if one of the companies they book with goes bust.



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