Froot (stylized as FROOT) is the third studio album by Welsh recording artist Marina Diamandis, professionally known as Marina and the Diamonds. It was released on 13 March 2015 by Neon Gold and Atlantic Records, although the release date was originally April 3 (which was changed due to album content leaks), preceded by the individual releases of five songs, one released each month to promote the album.
Marina and the Diamonds once critiqued the dangers of fame and celebrity by pretending to have succumbed to them. On her 2012 album, Electra Heart, the Welsh singer-songwriter born Marina Diamandis worked with some of pop’s biggest hitmakers and wrote from the perspective of Electra Heart, a fictional, vapid diva who embodied the worst parts of pop culture. “I suppose it was an effort to make a commercial pop record in a subversive way,” she tells TIME.
But for her third album Froot, out now, she shed the wigs and persona, scaled down her collaborators — she wrote all the songs herself and had just one co-producer, David Kosten — and looked inward instead of out. “It’s more reflecting on what’s happened in my life and what’s kind of brought me to this point,” Diamandis says. “[The title] felt symbolic of how I feel now: ripe and ready as an artist and as a person, like I’m ready to really enjoy things. I feel very confident.”
On the song “Savages”: “I’m not a political person at all, but I am interested in society. And seeing rape culture explode over the past few years and be pretty much in the news every single day is sickening. It’s more about trying to start a conversation on why these things are in our human traits. Because they are natural to us even though it’s really hard to hear. No one wants to say that rape is natural, but it’s something that’s been embedded in us, and it’s horrendous. So that inspired that song.”